B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my considering why the Sales Funnel no longer exists, and also various other truths regarding modern B2B marketing. We talk about exactly how the acquiring journey is currently entirely fragmented as well as the manner in which community building can help marketers retake control of… Read More

In this compelling episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, and also various other facts regarding modern-day B2B advertising. We review just how the acquiring trip is currently completely fragmented and the way that area structure can assist marketing experts take back control of the disc… Read More

In this hard-hitting episode on the B2B eCommerce Podcast I shared my thinking about why the Sales Funnel no more exists, as well as other truths regarding modern-day B2B marketing. We talk about exactly how the acquiring trip is currently completely fragmented and also the manner in which area structure can help online marketers retake control of … Read More